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Through decades of running their own businesses, Fraser and Lorimer have learned about dealing with tough issues. The authors relate true, sometimes shocking, stories about their companies that exemplify the hardships other entrepreneurs may encounter.
About the Author
Margot Fraser is the founder, former CEO, president, and majority shareholder of Birkenstock USA.
Lisa Lorimer is the former CEO, president, and majority owner of Vermont Bread Company. During her 23-year tenure at the company, Vermont Bread was the largest majority woman-owned business in the state.